The Power of Appreciation
Who doesn't appreciate staying in a nice hotel, receiving good service, and leaving more relaxed and rested that when you arrived? For those of use who travel frequently and stay in hotels, it's a pain when we want to express appreciation for good service. Have you ever been in that situation when you wanted to leave a tip but didn't the the cash? You're not alone. According to the New York Times article in which our company was mentioned, a U.S. Bank survey found that 50 percent of Americans carry cash with them only about half the time. In another recent survey, just 11 percent of Americans chose cash as their preferred form of payment.
WHEN A PAINPOINT BECOMES A PROBLEM
While not being able to leave a tip may feel uncomfortable at the moment, this painpoint is actually an even bigger problem for hotels and their employees.
Fewer and fewer travelers are carrying cash ~ no cash means less tips. Declining tips leads to demoralized and unhappy employees. Unhappy employees provide bad service and generate negative reviews. This translates to customer loss, high turnover, and increased costs. That's a cascading negative effect on the bottom line.
And that's how a lost opportunity to leave $1 tip to express appreciation ~can lead to thousands of dollars lost for a hotel. This is why is pays to tip.
The Power of Intelligence
SMART HOTELS KNOW THE VALUE OF CUSTOMER INSIGHTS
Do you know what makes your guests happy and satisfied with their experience? Smart solutions start with communication and awareness about what makes customers happy and what doesn't. If you manage or own hotels, then you need good data. Our business intelligence platform provides real-time feedback, actionable insights, and performance analytics. We provide data that will fuel decision-making -- whether it's immediate, setting quarterly goals, or long-term investment.
GOOD BUSINESS INTELLIGENCE IS BASED ON QUALITY METRICS
Good data drives good decision-making. Are your employees motivated to deliver consistent, high-quality service? Do they feel empowered to solve problems? No business should have to wait for that negative online review to learn about a situation that could have been remedied during their stay. The opportunity to make a customer happy begins and ends with your employees. It's simple: Value your employees and they will value your customers.