Who We Are

We're a female-founded social impact startup.

We're now Gratus, formerly TipGenie.  We're not just about tipping, we're about appreciation. gratitude.

Our work is grounded in social science research, human-centered design thinking, and service industry expertise.  We're an interdisciplinary team led by a social scientist and educator, who, along with socially-minded engineers and service industry professionals. We're steadfast in our determination to fix a broken system of cash-based tipping.  

We're also a fintech company.

We're disrupting the service industry, through an unlikely strategy: Mobile payments. We're focused on using technology to solve challenges related to financial inclusion, empowerment, and inequity. We believe that these challenges aren't always about the availability of resources. They're often about the distribution, accessibility, and application of existing technology. 

We're a learning-centered organization. 

We believe in creating products that will educate consumers, empower low-wage service workers, and enable businesses to make emotionally intelligent, data-driven decisions.  We're data-driven, we see unforeseen value in the intangible benefits of financial and professional empowerment.  We intend to invent metrics around the customer-guest interaction.  Transactions, too, can be qualified and quantified.

We have value that guide our mission.

Our values:  Education. Engagement. Empowerment.  We call these values our cornerstones because they anchor our product development, marketing, and sales strategy

We're an early stage company.

If you're interested in advising and investing in our company and product, we'd love to talk with you.
If you're in the service industry -- a business, association, worker, or consultant -- we'd love to talk with you.
If you'd like to join our team, we'd love to talk with you.